Buy Lab Cultivated Diamonds at Green Earth Diamonds LLC
Diamonds are a symbol of wealth,
power and prestige. Right from ancient
times, diamonds have been known to be a part of royal jewelry and were a very valued commodity. However,
with the progress in science and technology, no longer do we need to procure
diamonds the traditional way.
Diamonds mined from the earth are done so after
heavily polluting the environment through pollution at the mines. We now have
lab created diamonds- they are not artificial as they are technically,
physically and chemically 100% genuine diamonds.
Myth no.1 They are
rare
Diamonds are plentiful in the earth’s
crust. They cannot be considered rare. In fact, most of the world’s diamond
production is controlled by Multi National Companies like De Beers and Alrosa.
They carefully co-ordinate the amount of diamonds they sell in a year, in order
to keep their dominance over the supply of mined diamonds.
Myth no.2 There are no
choices to mined diamonds
Labs created synthetic diamonds are available
in plenty. They do not consist of the imperfections or insertions that regular
diamonds have. Within synthetic diamonds there are many options for customers
to choose from- depending on quality and quantity needed.
Myth no.3 Diamonds
cost a bomb
It’s true that diamond studded jewellery is
highly priced, especially in large showrooms and other reputed jewelers.
However, the best lab created diamonds are much cheaper than their mined
counterparts. Moreover, many otherwise rare coloured diamonds are now being
manufactured in controlled environments in the lab.
Myth converted to a
fact- The De beers company
Before the 1900s diamonds were not at all
popular- only the elite royals and aristocrats used to wear them. During the same time, the British had
discovered huge diamond mines in South Africa and wanted to monopolize the
market to gain the most from it. It was true that the custom of exchanging
rings during engagement was prevalent across the western world, but diamonds on
the rings were not. By the 1930s all of Europe was embroiled in a war, but the
US was relatively peaceful. The British, through the DeBeers company decided to
target the US to sell their diamonds and hired ad agency N.W. Ayer in 1938 for
the same.
N.W.Ayer did a massive market
research and found out that no one was particularly interested in diamonds in
the US. So, they started a carefully designed media campaign where they
published articles in newspapers stating how to buy diamonds and how to choose
the right diamonds for your soul mate. Traditional radio, print and TV ads were
also used. Before World War II only 10% of the engagement rings contained
diamonds, by 1941 there was a 55% increase in USA diamond sales. N.W. Ayer is
credited with handling the most successful marketing campaign ever, by popularizing
the diamond ring as the best engagement ring ever.
Diamonds are a symbol of wealth, power and prestige. Right from ancient times, diamonds have been known to be a part of royal jewelry and were a very valued commodity. However, with the progress in science and technology, no longer do we need to procure diamonds the traditional way.
Diamonds mined from the earth are done so after
heavily polluting the environment through pollution at the mines. We now have
lab created diamonds- they are not artificial as they are technically,
physically and chemically 100% genuine diamonds.
Myth no.1 They are
rare
Diamonds are plentiful in the earth’s
crust. They cannot be considered rare. In fact, most of the world’s diamond
production is controlled by Multi National Companies like De Beers and Alrosa.
They carefully co-ordinate the amount of diamonds they sell in a year, in order
to keep their dominance over the supply of mined diamonds.
Myth no.2 There are no
choices to mined diamonds
Labs created synthetic diamonds are available
in plenty. They do not consist of the imperfections or insertions that regular
diamonds have. Within synthetic diamonds there are many options for customers
to choose from- depending on quality and quantity needed.
Myth no.3 Diamonds
cost a bomb
It’s true that diamond studded jewellery is
highly priced, especially in large showrooms and other reputed jewelers.
However, the best lab created diamonds are much cheaper than their mined
counterparts. Moreover, many otherwise rare coloured diamonds are now being
manufactured in controlled environments in the lab.
Myth converted to a
fact- The De beers company
Before the 1900s diamonds were not at all
popular- only the elite royals and aristocrats used to wear them. During the same time, the British had
discovered huge diamond mines in South Africa and wanted to monopolize the
market to gain the most from it. It was true that the custom of exchanging
rings during engagement was prevalent across the western world, but diamonds on
the rings were not. By the 1930s all of Europe was embroiled in a war, but the
US was relatively peaceful. The British, through the DeBeers company decided to
target the US to sell their diamonds and hired ad agency N.W. Ayer in 1938 for
the same.
N.W.Ayer did a massive market
research and found out that no one was particularly interested in diamonds in
the US. So, they started a carefully designed media campaign where they
published articles in newspapers stating how to buy diamonds and how to choose
the right diamonds for your soul mate. Traditional radio, print and TV ads were
also used. Before World War II only 10% of the engagement rings contained
diamonds, by 1941 there was a 55% increase in USA diamond sales. N.W. Ayer is
credited with handling the most successful marketing campaign ever, by popularizing
the diamond ring as the best engagement ring ever.
