Pure Carbon Lab Grown Diamond Online Collection For Sale
The demand for
diamonds- A brief history
We always feel that the diamond is a precious commodity, a
rare stone which is not easily available. No wonder that it is one of the most favorite
jewelry items used till date. However, it’s popularity wasn’t that much as it
is now. It was earlier worn only by royalty and by the First World War, its
demand had dried up globally.
Enter the DeBeers Consolidated Mines Ltd(Now the DeBeers
Group), a South Africa based cartel of diamond miners who wanted a market for
the huge diamond deposits found in Southern Africa. They hired N.W.Ayer to
spearhead their marketing campaign for popularizing diamonds. They came up with
the slogan ‘A diamond is forever’ which is still in use today. After the Second
World War, due to the immense success of Ayer’s publicity campaign, the sale of
diamonds increased 50% from the pre-war levels.
With promotional campaigns in print media and elsewhere,
DeBeers consistently made sure that the idea of having a diamond engagement
ring is imprinted in the psyche of every young American man. Till today, the
DeBeers Group has advertised diamonds as a must for engagement rings.
The situation today-
Mined vs. Lab Grown Diamonds
Till date DeBeers and its associates controls the supply of
mined diamonds in the world. These diamonds are produced after a lot of damage
to the environment, in the form of environmental degradation and pollution. At
Riddhi Diamonds, we bring to you lab grown diamonds, which are not only cheaper
but also chemically, optically and physically the same as mined diamonds. There
are some people who might claim that lab grown diamonds are ‘artificial’, but
the truth is that you need the services of experts to determine if a diamond is
lab grown or mined, it isn’t possible to differentiate with the naked eye.
At Riddhi Export, you can search for a wide variety of lab
grown diamonds of the most optimum quality. These diamonds are much cheaper
than mined ones and are a much better value for money.
Visit http://labgrowndiamoand.com to know more.
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